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Alvin Toffler
"The Third Wave" offers a striking way out of today's despair... a bracing, optimistic look at our new potentials.
"The Third Wave" makes startling sense of the violent changes now battering...
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ALЕКSEЙ МЕLЬNИКОF
Практикующие маркетологи знают, что зачастую бренд-менеджмент в нашей стране превращается в бред-менеджмент. Что мешает многим маркам стать более успешными, как избежать принятия неграмотных решений,...
Планируемый срок доставки: 3-7 дней
Цена: 131,63р.
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Benjamin Graham
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" - which shields investors from substantial error...
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Brian Tracy
Motivational speaker Tracy believes that you are what you do, and that "95 percent of everything that you think, feel, do and achieve is the result of habit." In this guide to making more money by adopting...
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C. K. Prahalad, Venkat Ramaswamy
In this visionary book, C.K.Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation...
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C. С. Молчанов
Для широкого круга читателей...
Планируемый срок доставки: 1 - 2 недели
Цена: 314,06р.
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Charles D. Schewe, Alexander Hiam
Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial...
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Chris Zook, James Allen
Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for "new rules" for strategy and organization, a breakthrough...
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Clayton M. Christensen
Harvard professor Clayton M.Christensen demonstrates in the most revolutionary business book in years why outstanding companies that did everything right - were in tune with the competition, listened...
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Cтивен Шиффман
Навыки продаж - это святое. Но, чтобы превратить ремесло продаж в искусство, продавец должен стать еще и стратегом. Успешные торговые агенты знают, как отыскать наилучший способ превратить незнакомца...
Планируемый срок доставки: нет информации
Цена: 167,06р.
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David Bach
What's the secret to becoming a millionaire?
For years people have asked David Bach, the national bestselling author of "Smart Women Finish Rich", "Smart Couples Finish Rich", and "The Finish Rich...
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Deborah Borisoff, David A. Victor
Conflicts surround us daily; we see it between countries, cities, and even neighbors. Often over-looked, but equally important, is the conflict that arises between and among coworkers. This book has proven...
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Diana LaSalle, Terry A. Britton
Whether their complaints are about customer-proof packaging, a never-ending voice mail loop, or a purchase that doesn't live up to its claims, customers are consistently disappointed in their interactions...
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Gerald Zaltman
Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, customers...
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Graham Tullis, Tonya Trappe
`New Insights into Business` is a fully updated edition of the highly popular and successful `Insights into Business`. It can be used as a self-contained course, or by students who have completed `First...
Планируемый срок доставки: нет информации
Цена: 423,23р.
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Hamish Pringle, Marjorie Thompson
Outlines what Cause Related Marketing (CRM) is, how it works, and how it can be used as an effective marketing tool for brands. Explains CRMs place in the context of branding as a whole, drawing on relevant...
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Harry Beckwith
Service businesses sell something that cannot be seen or heard, experience - and to make that experience truly exceptional they must first understand people and how to satisfy them. In this indispensable...
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Harvey Mackay
Harvey has a knack for expressing some very profound and important notions in an amusing and interesting way. Serious students of management and leadership can learn a lot by studying this book.
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Jack D. Schwager
Some traders distinguish themselves from the herd. How do these spectacular winners whose success occurs across a spectrum of financial markets do it? What separates them from the others? What can they...
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Jack Trout
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating...
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